Anywhere in the world, SPEED WINS! In the Internet Marketing world, SPEED trumps perfection, SPEED dictates taking chances, SPEED empowers innovation; SPEED enables the smart to get smarter, the rich to get richer, and the SLOW to die. Get it, your site, your banner ads, your registration forms, your call to action, whatever it is, out there on the Net as fast as you can!

Why the rush? The searches, the clicks, the impressions, the calls to actions of today will be gone tomorrow. For each additionally day you spend NOT out there, your target consumers will have made decisions, started relationships, moved closer to your competitor and further from you.

Far too many major marketers spend far too much time planning, building, and launching cyberspace initiatives. In the process they have lost far too much opportunity. They CAN’T get it back. It’s GONE!

Each of us has to challenge ourselves and those around us to INNOVATE around the concept of SPEED. Ask yourself today, how are you going to change your thinking, your culture, and your processes to get your company’s marketing initiatives out there FASTER???

One of the principles of Craigslist CEO, Jim Buckmaster’s management philosophy is: Put speed over perfection: “Get something out there. Do it, even if it isn’t perfect.”

Buckmaster is not alone in focusing on getting something out there, even if it’s less than perfect. A panel discussion with Manish Mehta, Dell’s Director of Global eCommerce, and Stan Joosten, and “Innovation Manager” with P&G explored how much of the innovation we have seen on the Internet happens in iterations. Build, launch, tweak, measure, and repeat… Digital marketing initiatives seem to be “always in beta”—learning and evolving along the way.”

While perfectionists and control freaks twitch in discomfort at the SPEED idea, the pace of business is becoming so fast, SPEED trumps the need for a flawless release. Plus, with innovation at a premium, requiring perfection can stifle people’s willingness to play and solve problems creatively.

SPEED truly is the key to competing and winning on the Internet!