We recently installed our first round of kiosks at GameStop locations across the country. For those who don’t know, GameStop is the largest video game retailer in the world, a true giant in the rapidly growing video game industry, and a valued partner in our kiosk campaign.

It’s been amazing to see this campaign move from “concept” to a real, live program. The Leadstream recently developed a first person shooter with a 2 minute countdown, based on a Quake 3 game platform. We used a cryod as the weapon, and designed the game to meet the E 10+ standard of the Entertainment Software Rating Board’s (ESRB) ratings classification system. Essentially, we removed all the blood and guts from the game, and created our non-human enemies to simply disappear after each successful engagement.

Our finished product is now the cornerstone of the kiosk campaign. You can see a sample by emailing joel.brewer@theleadstream.com. We’ve surrounded the game with a call-to-action video, different client promotional spots, and added the element of a monthly contest for the highest score earned at each GameStop location.

The end result? Customers can engage with our kiosks to compete for a retail gift card and hear directly from partner clients about various products and services.

Quite literally, we’ve gone from average spectator to a major player in kiosk marketing in just under a year’s time. Our campaign combines best-in-class kiosk design, the award-winning Quake 3 gaming platform, a compelling, interactive marketing message, and the world’s largest video game retailer – what more could a marketer ask for? We’ve essentially created a closed-loop kiosk network that allows advertisers to target the elusive 17-35 tech savvy male demo in their natural environment. If you’re tired of using the old shotgun approach – “spray and pray” – and you want to target this audience with laser-like precision, let us know.